Online Gaming Bill Threatens Cricket Revenue

By SSI Bureau · August 20, 2025 · 0 Reads
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The ‘Promotion and Regulation of Online Gaming Bill 2025’, tabled in the Lok Sabha on Wednesday, could spell the end of real money gaming platforms that have become major sponsors of Indian sports, especially cricket.

Boost for Esports

The bill, aimed at regulating one of the fastest-growing digital industries, distinguishes between esports and real money gaming. Esports companies have welcomed the move, calling it a step towards recognition and growth in India.

Blow to Fantasy Platforms

On the other hand, the multi-billion-dollar fantasy gaming sector, which has pumped huge money into cricket sponsorships, may face a steep decline in revenues. The impact could trickle down to endorsements, franchise leagues, and even domestic tournaments.

Wider Sports Market Impact

Industry insiders fear that the legislation will not just affect cricket but also sponsorship in kabaddi, football, and other leagues that rely on fantasy gaming companies. The proposed regulatory body will oversee four segments — esports, educational gaming, social and casual gaming, and real money gaming.

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