The New Orleans Saints have made France their main focus since the NFL launched its global markets programme in 2022. With cultural and historical links to New Orleans, the team saw France as a natural fit and began building connections from scratch. They partnered with the Paris Musketeers, a European League of Football team led by former NFL coach Jack del Rio, and ran youth clinics and community events in Paris. Linebacker Demario Davis was among those who visited the French capital to promote the sport and strengthen ties.
Linking Up With Monaco Royalty
While expanding in France, the Saints were introduced to Prince Albert II of Monaco. A long-time sports enthusiast and five-time Winter Olympian, he quickly became interested in the team’s work. He attended the Super Bowl as their guest earlier this year and has since built a close relationship with Saints owner Gayle Benson. Prince Albert hosted the Saints delegation at Monaco’s Red Cross gala, where early discussions began about organising an off-season mini-camp in the principality, possibly at AS Monaco’s stadium.
Growing Interest in a Monaco Training Camp
Prince Albert has shown genuine enthusiasm for helping the Saints expand their presence in Europe. The idea of bringing the team to Monaco for two or three days of practice remains in the discussion stage, but the support from local figures and athletes — including Formula 1 driver Charles Leclerc — has encouraged the Saints. The visit would add glamour to the franchise’s European outreach and help raise their visibility ahead of a potential NFL game in France.
Paris in the Running for NFL Game
The Stade de France has submitted a bid to host a regular-season NFL game in 2026 or 2027. The Saints have already expressed interest in playing if Paris is selected. The NFL has conducted site inspections and is preparing to announce its next round of international fixtures. A Monaco mini-camp, combined with the Saints’ ongoing community work, would help create momentum leading into any Paris game.
Building Grassroots Before a Game
The Saints are working with the French Federation of American Football to establish school flag football programmes in several cities and introduce a league structure. They understand the NFL still trails the NBA in popularity in France, but believe consistent local engagement will help grow the fanbase. Their long-term plan aligns with the NFL’s broader international strategy, which now prioritises 13 potential markets across Europe, Asia and the Middle East.
Long-Term Commitment to New Markets
NFL officials say new host cities will not receive only one-off games. The league wants repeated engagement, building stable fanbases and partnerships. That stance offers hope for Paris — and potentially a return to cities like Dublin or Madrid — as the NFL continues its push into major global locations.
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